Mahindra EV assembly line

In August 2018 Fortune India published this article on the pressure to transition to electronic vehicles in India.  Home to 14 of the thirty most polluted cities in the world, the Indian government points the finger at uncontrolled vehicle pollution.  No doubt, this will present a major opportunity in the next few decades. 

=> Article's extracts on the following page.

--- Extracts from the source article:

Lithium [and] public sector Energy Efficiency Services Ltd (EESL) [are] buying these [electric] vehicles and then leases them out, a model that the government has since adopted.
In February [2018], the Supreme Court called vehicular pollution a “critical problem” that needed to be resolved by the government at the earliest.
Significantly, it blames “uncontrolled vehicular traffic” as the primary reason for the country’s air pollution.
...Union minister for power and renewable energy, said that “by 2030, not a single petrol or diesel car should be sold in the country”, [the followed in the same spirit by] the Union minister for road transport and highways, Nitin Gadkari.

By then [...] carmakers were scrambling to get EV technology and gain some lucrative government contracts.

Sitting pretty in all this is Mahindra & Mahindra (M&M), pioneers in the EV space [...] thanks to M&M buying out Chetan Maini’s Reva Electric back in 2010 [...] a prescient move by the M&M executive chairman, Anand Mahindra...

Morgan Stanley Research [...] estimates that EVs could be a $60 billion opportunity for India in the next decade. “We envision that the annual sales of EVs in India will be upwards of 30 million, making it the second biggest market after China by 2030 for such vehicles,” says Amitabh Kant, CEO of government think-tank NITI Aayog.

e2o, a far more mainstream-looking car. However, the hefty price tag (back then, it cost something like Rs 6.5 lakh) was somewhat off-putting, and the company has not managed to make a profitable business in EVs.

Pawan Goenka "EV gives M&M the chance to lead globally in a nascent sector."

Mahindra [...] began focussing on fleet operators.
an average car owner drove a maximum of 40 km a day
however a vehicle that is part of a commercial fleet runs up to [...] 166 km a day.

Lithium, Bengaluru-based Baghirathi, Meru, Zoomcar will run EVs from Mahindra Electric.

"we want the new [EV] technology to percolate to the mass market to solve societal problems,” says Mahesh Babu, chief executive officer, ME.

M&M is also testing commercial EVs, such as buses and light commercial vehicles, as well as SUVs.

Mumbai-based Tata Motors kick-start its EV programme.

But for the country as a whole, and for the industry as a whole, electric vehicle is a [big] deal
a greater common good is somehow very Mahindra.
Mahesh Babu is CEO, Mahindra Electric

Tata Motors also thinks that there will be a big opportunity in city buses, as these usually have a daily range of 150-200 km, easily serviceable by electric buses.

“There is a bigger use case for electric buses[...]”. The government has already put out tenders to buy electric buses in 10 cities and Tata Motors has won the mandate to supply in six [...]"

Article by T. SURENDAR, Aug 1, 2018